Remember those targeted ads for various racial and ethnic groups? Well, the U.S. Census also put out a press release for Asian/Pacific American Heritage month in which it praises itself:
Number of Asian languages 2010 Census ads are in: Bengali, Chinese (Mandarin and Cantonese), Hindi, Hmong, Japanese, Khmer, Korean, Laotian, Tagalog, Thai, Urdu and Vietnamese. The Census has gone to great lengths to be true to the ethnicities it is trying to reach. For example, Chinese Americans are depicted in ads for Chinese Americans, rather than generic images of the Asian population.
Here’s that Chinese American depicted in the ad:
There’s also one of an abacus with hands touching it. Chinese hands, I presume. I’m not so sure the ads are in “Mandarin and Cantonese.” Looks like simplified and traditional.
And you might remember there was at least one “generic image” for Asians–the teapot. Although maybe those are ethnically-true teapots. I really couldn’t say:
The Chinese also got this targeted poster (which was also available in English, Spanish, Vietnamese, Creole and Korean). I couldn’t find it in Chinese so here’s the Spanish version:
Don’t be afraid! Jose and Maria participated in the census. You can too.
In any event, the one somebody chose to hang in the community center features a little black kid. It’s in English.